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We talk to Frank Adam, managing director, auditor and tax consultant, about the origins and development of the company, the advantages and disadvantages of digitisation and the aims of good advice. Gain an exclusive insight into bws Graf Kanitz GmbH.

Mr. Adam, would you briefly introduce yourself and the company bws Graf Kanitz?

Yes, with pleasure. We are a medium-sized consulting company with long tradition: the bws Graf Kanitz GmbH in what it is today is the result of the combine of several enterprises, which can produce attendance at the marketplace for more than 50 years. In our role as a medium-sized service company, our focus is on auditing and consulting for medium-sized companies – primarily in the southern and central area of Baden-Württemberg.

Our development has accelerated, especially in recent years. In this context, I am not only thinking about our organic growth, but also about conditions of the marketplace that are changing with increasing speed. For example, the demand for the services of our international tax department is growing continuously, what is justified in the increasing international orientation of our clients. Of course, another aspect is the increasing digitalization, which has enabled us to expand our client base above the regional borders.

How has bws Graf Kanitz developed since its foundation?

Does this mean that the company is increasingly acquiring clients outside the region?

Definitely. In our experience, regional location is even becoming less important. Instead, specific expertise is the reason for increasing demand, even within our circle of colleagues. The majority of our mandates arises from our network of tax consultants and lawyers.
Now back to your core question: Digitalization enables us to offer our services nationwide – this is of course a great step in the direction of progress.

The bws Graf Kanitz GmbH in what it is today is the result of the combine of several enterprises, which can produce attendance at the marketplace for more than 50 years.

Frank AdamManaging Director

Digitalization is both an enrichment and a challenge: Today’s employees have to do a lot of extra work. It is not enough to have relevant skills in your business, you also need IT-skills. Technical issues more and more dominate especially the domains with many routine procedures, such as financial accounting.
However, despite all the challenges, digitalization is also a blessing – both for us as a company and for our clients. Digitized processes are timesaving and cost-effective – an advantage for both parties.

Let us keep the point progress and digitalization. Would you say that digitalization has changed the workings in your company?

Which services does bws Graf Kanitz offer and how would you describe your client base?

We offer the whole range of auditing and consulting services relevant for medium-sized companies in the private or public sector, whereby our focus is on family-held enterprises. If I may name some of the focuses of our range of services, I would highlight our international tax consulting as well as our support performance in M&A transactions and reorganization. This is mainly trace to the different developments of our partners and professionals, which yield a whole complete in itself.

In this regard, a frequently used quotation from former German Federal Chancellor Helmut Kohl comes into mind: “It is essential what will be the result in the end.” Ultimately, the aim is to accomplish a benefit for our clients by providing services, whose value is greater than the price they pay to us.

Consultancy services are a significant part of your daily business, especially for you. Therefore the question: What is good advice for you?

However, despite all the challenges, digitalization is also a blessing – both for us as a company and for our clients. Digitized processes are timesaving and cost-effective – an advantage for both parties.

Frank AdamManaging Director

To sum up: The goal of good advice is a profitable benefit in the end?

Yes, you could say that. The special thing about consulting is of course individuality. Every question of benefit requires a highly individual answer. While one person focuses on risk minimization or planning security, the other focuses on maximizing the chances of earnings. The individual definition of benefit lies in the eye of the client. In addition, in many cases the question of a profitable benefit can only be answered after a few years. It is often better to accept short-time pain, such as tax burdens, in favour of long-term benefits. Our aim is therefore to accomplish a benefit that is as sustainable as possible and does not run the risk of turning into the opposite after some time.

Communication is essential in any consulting activity. There is no good consulting without open, honest and clear communication. It is a matter of common knowledge that tax advice is often in need of explanation. We have made it our mission to make specialist contents comprehensible and understandable for our clients. Only thus, we could guarantee communication at eye level.

How important is a functioning communication between consultant and client for a successful cooperation?

Today, there is a range of possibilities for acquisition – not least through unlimited possibilities of social media. How do you catch news clients’ attention to bws Graf Kanitz?

In fact, it is case that new customers find their way to us primarily on recommendation – for us the greatest compliment, of course. Nevertheless, we decided some time ago to enter the world of social media. That is simply part of the progress and opens up new possibilities– not only in customer acquisition, but especially in the process of recruiting. Whereas we are also active in the training of colleagues in our specialist areas, we receive an increasing number of inquiries via social media.

There is no good consulting without open, honest and clear communication.

Frank AdamManaging Director

The answer is already in the question. The contents of activities are so different depending on the area of application that a general answer is not possible. Of course, the daily routine of our employees in the service area (financial accounting and payroll accounting) is dominated by routine and I am very grateful that we have team members who appreciate such an activity beyond measure.
As related to my job, I can say that there is no typical daily routine. For me, the best part of the whole thing.

Consulting, audit, financial accounting: The assignment at bws Graf Kanitz is versatile. Is there a typical working day yet?

Suppose you ask a client to describe bws Graf Kanitz in three words. How would that description turn out?

A good question. Let me think about it. I would say familiar, innovative, proactive.
A reliable partner who is always ready to listen, has innovative ideas and always acts goal-oriented.

Mr. Adam, would you briefly introduce yourself and the company bws Graf Kanitz?

Yes, with pleasure. We are a medium-sized consulting company with long tradition: the bws Graf Kanitz GmbH in what it is today is the result of the combine of several enterprises, which can produce attendance at the marketplace for more than 50 years. In our role as a medium-sized service company, our focus is on auditing and consulting for medium-sized companies – primarily in the southern and central area of Baden-Württemberg.

How has bws Graf Kanitz developed since its foundation?

Our development has accelerated, especially in recent years. In this context, I am not only thinking about our organic growth, but also about conditions of the marketplace that are changing with increasing speed. For example, the demand for the services of our international tax department is growing continuously, what is justified in the increasing international orientation of our clients. Of course, another aspect is the increasing digitalization, which has enabled us to expand our client base above the regional borders.

Does this mean that the company is increasingly acquiring clients outside the region?

Definitely. In our experience, regional location is even becoming less important. Instead, specific expertise is the reason for increasing demand, even within our circle of colleagues. The majority of our mandates arises from our network of tax consultants and lawyers.
Now back to your core question: Digitalization enables us to offer our services nationwide – this is of course a great step in the direction of progress.

the bws Graf Kanitz GmbH in what it is today is the result of the combine of several enterprises, which can produce attendance at the marketplace for more than 50 years.

Frank AdamManaging Director

Let us keep the point progress and digitalization. Would you say that digitalization has changed the workings in your company?

Digitalization is both an enrichment and a challenge: Today’s employees have to do a lot of extra work. It is not enough to have relevant skills in your business, you also need IT-skills. Technical issues more and more dominate especially the domains with many routine procedures, such as financial accounting.
However, despite all the challenges, digitalization is also a blessing – both for us as a company and for our clients. Digitized processes are timesaving and cost-effective – an advantage for both parties.

Which services does bws Graf Kanitz offer and how would you describe your client base?

We offer the whole range of auditing and consulting services relevant for medium-sized companies in the private or public sector, whereby our focus is on family-held enterprises. If I may name some of the focuses of our range of services, I would highlight our international tax consulting as well as our support performance in M&A transactions and reorganization. This is mainly trace to the different developments of our partners and professionals, which yield a whole complete in itself.

Consultancy services are a significant part of your daily business, especially for you. Therefore the question: What is good advice for you?

In this regard, a frequently used quotation from former German Federal Chancellor Helmut Kohl comes into mind: “It is essential what will be the result in the end.” Ultimately, the aim is to accomplish a benefit for our clients by providing services, whose value is greater than the price they pay to us.

However, despite all the challenges, digitalization is also a blessing – both for us as a company and for our clients. Digitized processes are timesaving and cost-effective – an advantage for both parties.

Frank AdamManaging Director

To sum up: The goal of good advice is a profitable benefit in the end?

Yes, you could say that. The special thing about consulting is of course individuality. Every question of benefit requires a highly individual answer. While one person focuses on risk minimization or planning security, the other focuses on maximizing the chances of earnings. The individual definition of benefit lies in the eye of the client. In addition, in many cases the question of a profitable benefit can only be answered after a few years. It is often better to accept short-time pain, such as tax burdens, in favour of long-term benefits. Our aim is therefore to accomplish a benefit that is as sustainable as possible and does not run the risk of turning into the opposite after some time.

How important is a functioning communication between consultant and client for a successful cooperation?

Communication is essential in any consulting activity. There is no good consulting without open, honest and clear communication. It is a matter of common knowledge that tax advice is often in need of explanation. We have made it our mission to make specialist contents comprehensible and understandable for our clients. Only thus, we could guarantee communication at eye level.

Today, there is a range of possibilities for acquisition – not least through unlimited possibilities of social media. How do you catch news clients’ attention to bws Graf Kanitz?

In fact, it is case that new customers find their way to us primarily on recommendation – for us the greatest compliment, of course. Nevertheless, we decided some time ago to enter the world of social media. That is simply part of the progress and opens up new possibilities– not only in customer acquisition, but especially in the process of recruiting. Whereas we are also active in the training of colleagues in our specialist areas, we receive an increasing number of inquiries via social media.

There is no good consulting without open, honest and clear communication.

Frank AdamManaging Director

Consulting, audit, financial accounting: The assignment at bws Graf Kanitz is versatile. Is there a typical working day yet?

The answer is already in the question. The contents of activities are so different depending on the area of application that a general answer is not possible. Of course, the daily routine of our employees in the service area (financial accounting and payroll accounting) is dominated by routine and I am very grateful that we have team members who appreciate such an activity beyond measure.
As related to my job, I can say that there is no typical daily routine. For me, the best part of the whole thing.

Suppose you ask a client to describe bws Graf Kanitz in three words. How would that description turn out?

A good question. Let me think about it. I would say familiar, innovative, proactive.
A reliable partner who is always ready to listen, has innovative ideas and always acts goal-oriented.